UnBoxing End of Year Growth: Amazon Full-Funnel Strategies with AMC & AI

VIP Dinner - Austin, TX (Amazon unBoxed)

Oct 14, 2024 6:30 PM9:00 PM CST

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Here's what we talked about

  • Unlocking the Full Potential of AMC 
    • Uncover how advertisers can fully leverage Amazon Marketing Cloud (AMC) to gain deeper insights into customer journeys, refine targeting strategies, and optimize cross-channel performance. Understand are the key metrics that drive campaign success using AMC 
  • Driving Efficiency and Growth with AMC Insights 
    • A look at practical ways AMC can reduce wasted ad spend while boosting sales. Hear how advanced insights from AMC be applied to both Sponsored Ads (SA) and Demand-Side Platform (DSP) strategies to maximize return on ad spend 
  • How to Maximize Sales During Peak Seasons 
    • Discuss how AI and AMC can be critical tools during the Turkey 5 shopping period, focusing on full-funnel strategies to drive top-line sales and conversions. Showcase how different ad types and managed services fit into these approaches and share last-minute tips for optimizing Amazon advertising strategies. 
  • Brand Success Stories: Real-World Examples of AI & AMC Impact 
    • Highlight the experiences of brands that have used Xmars to overcome challenges and pain points. Feature a brand advocate who can speak to the success of integrating AI and AMC, and how taking the leap with Xmars resulted in significant improvements. 

Event Partners

Xmars

Xmars is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.

Connect with Xmars

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kashif Zafar LinkedIn

CEO at Xmars

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

Joon Choi LinkedIn

SVP of Sales at Xmars

Joon Choi is a seasoned revenue leader, having held key leadership roles at multiple software companies. He has a proven track record of creating and executing strategies that drive revenue growth and market expansion. In addition, he’s a sought after go-to-market advisor, leveraging his deep industry knowledge and strategic acumen to drive business growth.

He’s also a former Amazonian, having been at Amazon when sponsored ads were just launching. During his time at Amazon, he led the expansion of the health & household vertical.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kashif Zafar LinkedIn

CEO at Xmars

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

Joon Choi LinkedIn

SVP of Sales at Xmars

Joon Choi is a seasoned revenue leader, having held key leadership roles at multiple software companies. He has a proven track record of creating and executing strategies that drive revenue growth and market expansion. In addition, he’s a sought after go-to-market advisor, leveraging his deep industry knowledge and strategic acumen to drive business growth.

He’s also a former Amazonian, having been at Amazon when sponsored ads were just launching. During his time at Amazon, he led the expansion of the health & household vertical.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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