Scaling Profitable Growth for Emerging Consumer Brands

VIP Dinner - Los Angeles, CA

Oct 29, 2024 6:00 PM8:30 PM PST

Register

Event Description

Join us at an exclusive downtown LA restaurant where we will explore dynamic strategies to drive growth by focusing on audience engagement and expanding brand reach. Those who attend will discover how to elevate your campaigns with advanced digital marketing tools, while learning to adapt brand strategies that ensure visibility even in challenging times. We’ll also delve into the most effective methods for measuring the real impact of brand-building efforts. By the end of the evening, attendees will have gained insights on how to balance user-generated creativity with brand consistency for maximum performance as well. This is a must-attend event for leaders looking to stay ahead in a rapidly changing landscape!

BWG Connect & New Engen invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

Discussion Topics

  • Unlocking new growth with an audience-first approach to upper-funnel expansion
  • The Meta Bid Multiplier: what it means for brands and digital marketers and how to maximize Advantage Shopping+ campaigns
  • Adapting your brand strategy amid difficult market conditions to maintain share of voice long term
  • Leveraging the right measurement tactics to evaluate the true impact of brand awareness efforts and media investment
  • UGC: how to balance brand guidelines and user generated creativity to drive greater performance

Event Partners

New Engen

New Engen is a digital marketing agency driving impact for brands across the full customer journey – maximizing it, measuring it, and repeating it.

Guest Speakers

Justin Hayashi LinkedIn

CEO at New Engen

Justin is Co-founder of New Engen, lover of strategic attribution discussions, and a fried chicken enthusiast. Justin’s top priority is engaging with New Engen’s enterprise clients. He is a deeply connected industry thought leader in marketing strategy, brand leadership, and martech integration. Before founding New Engen, Justin ran digital marketing for Zulily.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Ashley Foster LinkedIn

Creative Partnerships Lead at Meta

Sitting at the intersection of creativity, performance, and Meta’s ever-evolving product ecosystem, Ashley helps agencies and advertisers excel at what’s possible today while leaning into tomorrow’s innovation and emerging consumer behaviors. Prior to Meta, Ashley led UM Content Studio, guiding modern brand storytelling for cross-platform canvases.

Jason Blom LinkedIn

VP, Strategic Opportunities at RTB

Jason Blom is an integral part of RTB House's rapidly growing U.S. office. With over 20 years of extensive sales and management experience across the retail, wholesale, and e-commerce industries, he prioritizes providing scalable and efficient solutions that drive incremental outcomes. Previously, Jason served as the RVP of Sales at Shopkick, where he led the sales strategy for the U.S. West region.

Ariel Stoddard LinkedIn

Chief Revenue Officer at MeUndies

Ariel Stoddard is the Chief Revenue Officer at MeUndies and former General Manager at Fabletics. Ariel's unique approach to marketing blends the art of brand storytelling with the science of data-driven decision-making, a "perfect union" of creativity and analytical precision. Her passion for balancing brand building with financial performance has driven exceptional success throughout her career. We’re thrilled to have Ariel share her insights on achieving this magic in today’s competitive landscape.

Event Moderator

Justin Hayashi LinkedIn

CEO at New Engen

Justin is Co-founder of New Engen, lover of strategic attribution discussions, and a fried chicken enthusiast. Justin’s top priority is engaging with New Engen’s enterprise clients. He is a deeply connected industry thought leader in marketing strategy, brand leadership, and martech integration. Before founding New Engen, Justin ran digital marketing for Zulily.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Ashley Foster LinkedIn

Creative Partnerships Lead at Meta

Sitting at the intersection of creativity, performance, and Meta’s ever-evolving product ecosystem, Ashley helps agencies and advertisers excel at what’s possible today while leaning into tomorrow’s innovation and emerging consumer behaviors. Prior to Meta, Ashley led UM Content Studio, guiding modern brand storytelling for cross-platform canvases.

Jason Blom LinkedIn

VP, Strategic Opportunities at RTB

Jason Blom is an integral part of RTB House's rapidly growing U.S. office. With over 20 years of extensive sales and management experience across the retail, wholesale, and e-commerce industries, he prioritizes providing scalable and efficient solutions that drive incremental outcomes. Previously, Jason served as the RVP of Sales at Shopkick, where he led the sales strategy for the U.S. West region.

Ariel Stoddard LinkedIn

Chief Revenue Officer at MeUndies

Ariel Stoddard is the Chief Revenue Officer at MeUndies and former General Manager at Fabletics. Ariel's unique approach to marketing blends the art of brand storytelling with the science of data-driven decision-making, a "perfect union" of creativity and analytical precision. Her passion for balancing brand building with financial performance has driven exceptional success throughout her career. We’re thrilled to have Ariel share her insights on achieving this magic in today’s competitive landscape.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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