Efficient Asset Management: Centralizing DAM to Power Your Brand

VIP Dinner - New York City, NY

Oct 24, 2024 6:30 PM9:00 PM EST

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Here's what we talked about

  • Centralizing Digital Asset Management for Efficiency
    • What are the advantages of a centralized approach to digital asset management (DAM)?
    • How does centralized DAM improve brand consistency, marketing efficiency, and speed to market?
    • Can a well-structured DAM solve slow time-to-market issues?
  • Aligning DAM with the Broader Martech Stack
    • How does DAM integrate into broader marketing technology ecosystems?
    • What are the benefits of integrating DAM with other tools like CRM, CMS, and automation platforms?
    • How can this alignment streamline workflows and enhance productivity?
  • Combining DAM and Digital Experience Management
    • How can DAM and digital experience management (DXM) work together to elevate customer engagement?
    • How does this combination enable more personalized, cohesive digital experiences?
    • What are the key opportunities in blending asset management with customer experience strategies?
  • Strategies for Overcoming Content Chaos
    • How do scattered digital assets impact marketing teams and overall business agility?
    • What approaches can streamline access to assets and drive campaign effectiveness? 

Event Partners

Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities.

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Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jake Athey LinkedIn

VP, Sales and Go To Market, DAM and PIM at Acquia

Jake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert on DAM and PIM, Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences. He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.

David Lipsey LinkedIn

Digital Asset Management Industry Co-Founder & Strategist

David is well known as a Founder of the field of Digital Asset Management (DAM) and a consistent innovator in defining – and redefining DAM and its relationship to organizational strategy, rights, outreach and growth. He maintains expert level knowledge of the field in general, the vendor community, and most of all – how to make DAM accelerate the organizational goals which it must support.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jake Athey LinkedIn

VP, Sales and Go To Market, DAM and PIM at Acquia

Jake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert on DAM and PIM, Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences. He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.

David Lipsey LinkedIn

Digital Asset Management Industry Co-Founder & Strategist

David is well known as a Founder of the field of Digital Asset Management (DAM) and a consistent innovator in defining – and redefining DAM and its relationship to organizational strategy, rights, outreach and growth. He maintains expert level knowledge of the field in general, the vendor community, and most of all – how to make DAM accelerate the organizational goals which it must support.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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