B2B eCommerce: Understanding & Tackling High-Growth Challenges

VIP Dinner - Chicago, IL

May 7, 2024 6:00 PM8:30 PM EDT

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Here's what we talked about

  • Meet Ashley Ching, CEO of Inhaven.com, a high-growth B2B eCommerce merchant, and her lessons learned launching and growing her business alongside partners, Cronix and BigCommerce
  • Strategies for multi-vendor eCommerce store setup
  • Tips and tricks for handling a large product catalog
  • Business automation basics: what is business automation and what are some successful real-world examples that may be applicable to your business?
  • Learn how to create an easy-to-use buying experience for B2B
  • How to handle complex shipping & payments
  • B2B eCommerce data and reporting best practices

Event Partners

Cronix

Cronix is a full-service digital agency providing best-in-class web design, development, integration, business automation, and digital marketing services. With the most BigDev Certified developers in the BigCommerce ecosystem and BigCommerce B2B Certified, Cronix is your trusted partner to tackle the most complex websites and unique use-cases. Thanks to their flexibility and expertise in a wide range of online services, they have the capabilities to handle any industry at any size, from start-ups to Fortune 500 companies, high-SKU D2C apparel to B2B home goods, and small online storefronts to large multi-channel retailers. Above all else, Cronix is committed to being the most transparent, honest web development agency in the industry.

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Akeneo

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM). Leading brands, manufacturers, distributors, and retailers, including Chico’s, CarParts.com, TaylorMade Golf, Rail Europe, and more utilize Akeneo’s intelligent Product Cloud, app marketplace, and partner network to create elevated product experiences through product data enrichment, syndication, and supplier data onboarding.

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Amandeep Singh LinkedIn

CEO & Director of Web Development at Cronix

Amandeep Singh is the CEO, Founder, and Director of Web Development for full-service digital agency, Cronix. For nearly 20 years, Amandeep has led the digital transformation of brands as a director of web development, from Fortune 500 companies to start ups. Hailing from the "Big Agency" world, he founded Cronix with a sincere commitment to doing things differently. Cronix' ethos is simple: do right by our clients and partners. Always. No complicated, predatory, long-term agreements. No excuses. Only quality work, respect, and a passion to grow businesses and foster long-term relationships.

Cassandra Cross LinkedIn

Director of Strategic Partnerships at Cronix Web

As Director of Strategic Partnerships at Cronix, Cassandra leverages her 10+ years in eCommerce to build campaigns and programs with SIs, GSIs, aligned tech companies, and brands to build revenue streams and drive mutual business success. Cass lives in Chicago with her cat, Paisley.

Ashley Ching LinkedIn

Founder & CEO at Inhaven.com

Ashley Ching is the founder of Inhaven, a group purchasing organization for the vacation rental industry that is redefining B2B commerce. Prior to launching Inhaven, she held executive roles at The Company Store (a Home Depot company) and Tiffany & Company. She lives in New York with her husband, 4 young children and dog, Chase.

Steve Harris LinkedIn

Head of Sales, Americas at Akeneo

Steve Harris is a Customer Experience (CX) and E-Commerce Sales Executive with 20 years of experience leading sales organizations to partner with world-class Retailers, Financial Services, Consumer Goods, and Industrial Manufacturers to transform their business in the digital economy.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Amandeep Singh LinkedIn

CEO & Director of Web Development at Cronix

Amandeep Singh is the CEO, Founder, and Director of Web Development for full-service digital agency, Cronix. For nearly 20 years, Amandeep has led the digital transformation of brands as a director of web development, from Fortune 500 companies to start ups. Hailing from the "Big Agency" world, he founded Cronix with a sincere commitment to doing things differently. Cronix' ethos is simple: do right by our clients and partners. Always. No complicated, predatory, long-term agreements. No excuses. Only quality work, respect, and a passion to grow businesses and foster long-term relationships.

Cassandra Cross LinkedIn

Director of Strategic Partnerships at Cronix Web

As Director of Strategic Partnerships at Cronix, Cassandra leverages her 10+ years in eCommerce to build campaigns and programs with SIs, GSIs, aligned tech companies, and brands to build revenue streams and drive mutual business success. Cass lives in Chicago with her cat, Paisley.

Ashley Ching LinkedIn

Founder & CEO at Inhaven.com

Ashley Ching is the founder of Inhaven, a group purchasing organization for the vacation rental industry that is redefining B2B commerce. Prior to launching Inhaven, she held executive roles at The Company Store (a Home Depot company) and Tiffany & Company. She lives in New York with her husband, 4 young children and dog, Chase.

Steve Harris LinkedIn

Head of Sales, Americas at Akeneo

Steve Harris is a Customer Experience (CX) and E-Commerce Sales Executive with 20 years of experience leading sales organizations to partner with world-class Retailers, Financial Services, Consumer Goods, and Industrial Manufacturers to transform their business in the digital economy.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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