Survivorship: Understanding Retail’s Most Underutilized Profitability Metric

VIP Dinner - New York City, NY

Apr 11, 2024 6:00 PM8:30 PM EST

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Here's what we talked about

  • Understanding the value of a customer-driven approach
  • Why customer survivorship data reveals customer file health and profitability potential
  • How to orient your organization around customer metrics
  • Deeper dive into how Forever 21 has embraced customer-led growth

Event Partners

Bluecore

Bluecore’s retail shopper identification and customer movement technology quickly generates incremental revenue for enterprise brands by turning more anonymous shoppers into known customers, and repeatedly and efficiently moving them through the purchase funnel. More than 400 brands trust Bluecore to rapidly increase customer retention and drive profitable growth, including Tapestry, Express, NOBULL, Lenovo, Teleflora, Alo Yoga, and Lulu and Georgia.

Guest Speakers

Justin Ruiss LinkedIn

Senior Vice President, Media Sector at BWG Strategy

As BWG Strategy's SVP of Media Research, I host one-hour Q&A forums with industry executives from sectors such as social media, advertising, connected television, streaming, and gaming. At Cision PRNewswire, I acted as the Investor Relations Channel Activation Director. I enabled our selling groups through trainings, knowledge dissemination, and product development and enhancements. Formerly an Equity Analyst, I covered numerous names in the consumer space. From there I expanded upon my expertise by conducting webinars with key advisors in the consumer arena, specifically for video games, mobile games, and entertainment.

Ryan Hofmann LinkedIn

VP, CRM and Channel Marketing at Forever21

Ryan is a veteran digital marketing and ecommerce leader, working for and consulting with many of the largest retailers in the US over the last 18 years. Ryan’s specialty is leveraging data-mining and analytics to identify, acquire and retain profitable customers via Paid and CRM marketing channels, and then create and deliver relevant, personalized marketing communications to increase lifetime customer value.

Ryan Deutsch LinkedIn

Chief Customer Officer at Bluecore

Ryan Deutsch is the Chief Customer Officer at Bluecore. In this role, Ryan leads Customer Success, Services and Support whose mission is to deliver unmatched customer value to the retailers Bluecore serves by helping them maximize the impact of audience and catalogue data to identify their best customers and keep them for life. Ryan spent several years leading personalization at Sears and invested more than 20 years in the scalable use of technology in the Retail and Hospitality industries to engage, acquire and grow customer relationships, including at technology providers like Persado and StrongView.

Event Moderator

Justin Ruiss LinkedIn

Senior Vice President, Media Sector at BWG Strategy

As BWG Strategy's SVP of Media Research, I host one-hour Q&A forums with industry executives from sectors such as social media, advertising, connected television, streaming, and gaming. At Cision PRNewswire, I acted as the Investor Relations Channel Activation Director. I enabled our selling groups through trainings, knowledge dissemination, and product development and enhancements. Formerly an Equity Analyst, I covered numerous names in the consumer space. From there I expanded upon my expertise by conducting webinars with key advisors in the consumer arena, specifically for video games, mobile games, and entertainment.

Ryan Hofmann LinkedIn

VP, CRM and Channel Marketing at Forever21

Ryan is a veteran digital marketing and ecommerce leader, working for and consulting with many of the largest retailers in the US over the last 18 years. Ryan’s specialty is leveraging data-mining and analytics to identify, acquire and retain profitable customers via Paid and CRM marketing channels, and then create and deliver relevant, personalized marketing communications to increase lifetime customer value.

Ryan Deutsch LinkedIn

Chief Customer Officer at Bluecore

Ryan Deutsch is the Chief Customer Officer at Bluecore. In this role, Ryan leads Customer Success, Services and Support whose mission is to deliver unmatched customer value to the retailers Bluecore serves by helping them maximize the impact of audience and catalogue data to identify their best customers and keep them for life. Ryan spent several years leading personalization at Sears and invested more than 20 years in the scalable use of technology in the Retail and Hospitality industries to engage, acquire and grow customer relationships, including at technology providers like Persado and StrongView.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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