How to Spring Clean Your Amazon Vendor Central Account

Apr 9, 2024 3:00 PM4:00 PM EST

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Here's what we talked about

  • Did this year's trading term negotiations or Co-Op agreements throw you any unexpected curveballs? Join us as we explore how to uncover the underlying reasons behind these requests before Amazon even approaches you for funds.
  • Are you searching for ways to optimize your Amazon account beyond the standard A+ features? Discover the most impactful strategies you can implement on your Amazon Vendor Central account to boost your bottom line this year.
  • Feeling uneasy about something on your Vendor Central account but unsure where to start looking? Dive into our discussion on auditing your account from the perspective of an Ex-Amazonian, gaining insights on where to focus your attention and what to watch out for.
  • We'll dissect the health of your Amazon Vendor Central account operationally, financially, and across your catalog, providing you with actionable steps to enhance your account this year and equipping you with the knowledge to maintain its health in the future.

Event Partners

The Hawkers Club

The Hawker’s Club was founded by former Amazon employees and provides strategic insight and support to drive result driven growth on Amazon.

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Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Hannah Blackburn LinkedIn

Director at The Hawkers Club

Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to increase profitability and revenue. 

Before co-founding The Hawkers Club, she joined Amazon as a brand specialist with an initial focus on vendor excellence and marketing before transitioning to stock management and profitability. Since she’s written the business logic powering some of the algorithms that run Amazon, Hannah knows how you can systematically make profitable decisions that Amazon’s algorithms reward.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Hannah Blackburn LinkedIn

Director at The Hawkers Club

Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to increase profitability and revenue. 

Before co-founding The Hawkers Club, she joined Amazon as a brand specialist with an initial focus on vendor excellence and marketing before transitioning to stock management and profitability. Since she’s written the business logic powering some of the algorithms that run Amazon, Hannah knows how you can systematically make profitable decisions that Amazon’s algorithms reward.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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