From Bricks & Mortar to Clicks & Carts: Mastering B2B Ecommerce in 2024
Feb 21, 2024 1:30 PM - 2:30 PM EST
Klevu is a leading provider of AI product discovery software that enables personalized search, merchandising, and product recommendations that just work. With Klevu, B2B and B2C retailers can achieve conversion rates comparable to Amazon, with many Klevu clients achieving up to 8% site-wide and 16% search conversion rates.
BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.
Connect with BigCommerce
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior Director and General Manager, B2B at BigCommerce
Lance Owide is in charge of ensuring BigCommerce is the best-in-class B2B SaaS eCommerce platform of the future. Lance helped BigCommerce through its Feedonomics acquisition and has transitioned to helping grow their B2B product offering. BigCommerce has always had a B2B eCommerce segment of customers but is now really focused on growing it more deliberately than ever. We discuss the common barriers to B2B eCommerce adoption and what's stopping companies from having more success online.
Vice President of Global Marketing at Klevu
Rachel is a senior marketer and researcher with 15 years of experience within ecommerce, retail, and user experience, helping businesses identify and bridge gaps in user experience. Rachel's blend of seemingly incongruous specialisms -- including branding, copywriting, UX, PR, B2B growth marketing, and even opera and vocal performance -- give her unique perspective and fuel her curiosity. She has been noted as one of the Top 24 Voices in Ecommerce, and hosts the Klevu Discovered Podcast, uncovering strategic growth tips from retailers and experts.
Founder of Greenwood Consulting
Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy. For 20+ years, Jason has been helping brands expertly architect compelling digital shopping and brand engagement experiences. Jason hosts the eCommerce Edge Podcast (formerly At the Coalface) and posts almost daily to LinkedIn (32k+ followers). He is a passionate eCommerce mentor, commentator, keynote speaker, and content producer that loves giving back to the industry.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior Director and General Manager, B2B at BigCommerce
Lance Owide is in charge of ensuring BigCommerce is the best-in-class B2B SaaS eCommerce platform of the future. Lance helped BigCommerce through its Feedonomics acquisition and has transitioned to helping grow their B2B product offering. BigCommerce has always had a B2B eCommerce segment of customers but is now really focused on growing it more deliberately than ever. We discuss the common barriers to B2B eCommerce adoption and what's stopping companies from having more success online.
Vice President of Global Marketing at Klevu
Rachel is a senior marketer and researcher with 15 years of experience within ecommerce, retail, and user experience, helping businesses identify and bridge gaps in user experience. Rachel's blend of seemingly incongruous specialisms -- including branding, copywriting, UX, PR, B2B growth marketing, and even opera and vocal performance -- give her unique perspective and fuel her curiosity. She has been noted as one of the Top 24 Voices in Ecommerce, and hosts the Klevu Discovered Podcast, uncovering strategic growth tips from retailers and experts.
Founder of Greenwood Consulting
Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy. For 20+ years, Jason has been helping brands expertly architect compelling digital shopping and brand engagement experiences. Jason hosts the eCommerce Edge Podcast (formerly At the Coalface) and posts almost daily to LinkedIn (32k+ followers). He is a passionate eCommerce mentor, commentator, keynote speaker, and content producer that loves giving back to the industry.
