Safeguarding Success: Practical Tips to Manage Unauthorized Resellers & Avoid Common Pitfalls
Feb 1, 2024 3:00 PM - 4:00 PM EST
Online price protection for consumer brands to maintain price consistency across sales channels.
Connect with Sigil
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
CEO at Sigil
Zac Garthe is an eCommerce brand protection expert with years of experience in the field and in courtrooms around the world. Zac began his legal career at a top-10 global law firm specializing in intellectual property before going in-house with a global consumer product brand, where he experienced practical realities of brand protection first hand. Having been around the world working with law enforcement, conducting raids, and filing lawsuits, Zac’s wealth of experience gives him a unique perspective on brand protection.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
CEO at Sigil
Zac Garthe is an eCommerce brand protection expert with years of experience in the field and in courtrooms around the world. Zac began his legal career at a top-10 global law firm specializing in intellectual property before going in-house with a global consumer product brand, where he experienced practical realities of brand protection first hand. Having been around the world working with law enforcement, conducting raids, and filing lawsuits, Zac’s wealth of experience gives him a unique perspective on brand protection.
