Returns Policy: Understanding How Your Decisions Can Affect Revenue and Returns Performance

Jan 30, 2024 12:00 PM1:00 PM EST

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Here's what we talked about

  • What are the impacts of return fees on overall volumes and revenue?
  • Should some products be ineligible for return?
  • What happens when you change the timeframe for when returns can be accepted?
  • What is the impact of not enforcing the policy?
  • How is lifetime value or repeat purchase affected?
  • Are new first-time customers more affected than repeat customers.
  • Seasonality impacts.
  • Final markdowns return policy
  • Returnless or "keep it" policies.

Event Partners

Returnalyze

Returnalyze is a returns analytics company on a mission to help retailers take control of their returns. Returnalyze's Intelligent Dashboard provides critical visibility which elevates customer experience, reduces operational overhead and adds significant savings to the bottom line. The dashboard empowers retailers, showing them why their customers are returning items, what product or supplier issues exist, and what actions can be taken to reduce, prevent and predict returns.

Connect with Returnalyze

Guest Speakers

Christine Bradford LinkedIn

VP of Customer Success at Returnalyze

Christine Bradford is the VP of Customer Success at Returnalyze, which helps businesses reduce returns and operational expenses while improving the customer experience and loyalty. As an experienced client services leader and strategist, she helps brands achieve business goals and drives improvement by transforming complex obstacles into tangible and profitable solutions. Before Returnalyze, Christine was the Senior Client Account Director at Epsilon.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

John Bowman LinkedIn

Chief Analytics Officer at Returnalyze

John Bowman is Chief Analytics Officer of Returnalyze, a company at the forefront of product returns analytics. He leads development of an AI-powered platform that uncovers the causes of product returns, recommends actions, and measures results. John's 15 year career in data and analytics spans all aspects of the data lifecycle. Before Returnalyze, John led marketing optimization for Grainger, a top-10 B2B ecommerce website. He holds a PhD in mathematics from the University of Wisconsin-Madison.

Wesley Boyce LinkedIn

Assistant Professor of Practice in Supply Chain Management and Analytics at University of Nebraska - Lincoln

Wesley S. Boyce is an Assistant Professor of Practice at the University of Nebraska – Lincoln in the Department of Supply Chain Management and Analytics. He earned his Ph.D. in Business Administration with an emphasis in logistics and supply chain management from the University of Missouri–St. Louis. Boyce teaches courses in operations management, supply chain management, and business analytics. His research interests include a broad array of topics related to supply chain management, logistics, and transportation, with specific interest on supply chain relationships and external costs of logistics.

Event Moderator

Christine Bradford LinkedIn

VP of Customer Success at Returnalyze

Christine Bradford is the VP of Customer Success at Returnalyze, which helps businesses reduce returns and operational expenses while improving the customer experience and loyalty. As an experienced client services leader and strategist, she helps brands achieve business goals and drives improvement by transforming complex obstacles into tangible and profitable solutions. Before Returnalyze, Christine was the Senior Client Account Director at Epsilon.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

John Bowman LinkedIn

Chief Analytics Officer at Returnalyze

John Bowman is Chief Analytics Officer of Returnalyze, a company at the forefront of product returns analytics. He leads development of an AI-powered platform that uncovers the causes of product returns, recommends actions, and measures results. John's 15 year career in data and analytics spans all aspects of the data lifecycle. Before Returnalyze, John led marketing optimization for Grainger, a top-10 B2B ecommerce website. He holds a PhD in mathematics from the University of Wisconsin-Madison.

Wesley Boyce LinkedIn

Assistant Professor of Practice in Supply Chain Management and Analytics at University of Nebraska - Lincoln

Wesley S. Boyce is an Assistant Professor of Practice at the University of Nebraska – Lincoln in the Department of Supply Chain Management and Analytics. He earned his Ph.D. in Business Administration with an emphasis in logistics and supply chain management from the University of Missouri–St. Louis. Boyce teaches courses in operations management, supply chain management, and business analytics. His research interests include a broad array of topics related to supply chain management, logistics, and transportation, with specific interest on supply chain relationships and external costs of logistics.

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