Tamara Alesi is the CEO of Mediaplus, a leading independent and partner-managed media agency. With 20 years of experience in media and marketing, she has led award-winning campaigns for notable companies, including Apple and L'Oréal. Tamara has been recognized as an industry thought leader by Adweek, eMarketer, and the Interactive Advertising Bureau. She is also a Member of Chief, a private network supporting senior women leaders.
As consumers become increasingly sophisticated, brands have integrated online and in-store retail for a holistic experience. With eCommerce’s pervasive presence in today’s consumer-led landscape, how can you develop an advertising and media strategy to drive purchasing decisions?
Whether shopping online or in-store, consumers want a simple and accelerated experience, and with so many retail channels available, media-buying thought leader Tamara Alesi says brands must adapt to an omnichannel environment to grow their market share. Capturing consumer engagement and intent on these channels requires researching your category, recognizing customer behavior and habits, and identifying the channels with the most consumption. When allocating ad spend and creating marketing campaigns, you can measure results through relevance rather than focusing on reach.
On today’s episode of The Digital Deep Dive, Tamara Alesi, the CEO of Mediaplus, joins Aaron Conant to talk about adapting your media strategy for the omnipresent eCommerce age. Tamara shares why brands should collaborate with agency partners, pressing marketing trends and challenges, and TikTok’s evolution from a social platform to a search engine.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
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