Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to increase profitability and revenue.
Before co-founding The Hawkers Club, she joined Amazon as a brand specialist with an initial focus on vendor excellence and marketing before transitioning to stock management and profitability. Since she’s written the business logic powering some of the algorithms that run Amazon, Hannah knows how you can systematically make profitable decisions that Amazon’s algorithms reward.
As brands seek to maximize profitability on Amazon, hidden fees, overcharges, and shortages remain a prevailing concern within the platform. How can you identify and address these chargebacks to structure your account spending?
Although you may have a plan in place to mitigate chargebacks and shortages, Amazon expert and accounting veteran Hannah Blackburn says you can leverage additional strategies to safeguard your vendor central account. Amazon places fines and claims on each of its services that brands must recover. These include cost price claims, shipping costs for returns, unjustified provisional rates, overcharges on trading terms, and high direct fulfillment freight costs. When disputing these oversights, it’s essential to prepare invoices and present precise account data to prove your claims. You can also leverage Amazon’s various incentives to facilitate the dispute process.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Hannah Blackburn, the Co-founder and Director of The Hawkers Club, to discuss how to dispute Amazon fines. Hannah explains how to identify chargebacks, shortages, and fees on Amazon, considerations for fulfillment-related charges and shortages, and how to use automation to monitor purchase orders.
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