Consumer Privacy and Consent is evolving. As of January 1, 2023, the California Privacy Rights Act (CPRA, evolved from CCPA) officially went into effect. For many in the Financial Services and Healthcare industries, maintaining compliance is complex. Companies risk violating these new data laws if they do not have consent and privacy management solutions in place, and may, unfortunately, find themselves in costly legal battles with privacy conscious consumers. In parallel, Digital Marketing has been changing and will continue to evolve. These privacy and consent issues (in particular, use of 3rd party cookies and pixel tracking) will have significant downstream effects on effective measurement of your companies marketing and advertising initiatives.

In this discussion, we will take a look at the consent and permission in these industries, the legal ramifications, and how it greatly affects the downstream measurement of marketing performance. Join us in this compelling discussion and learn how Deloitte Digital is helping clients across industries adapt to this new future.

BWG Connect & Deloitte Digital invite you to join us for an interactive discussion over wine and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is free.

There is Limited Seating Available and RSVP is Required!

• Discuss the regulatory issues they are facing with the new data collection requirements
• Is your consent management platform integrated with your marketing & advertising tools to drive positive customer experiences on and off your web properties?
• Do you have a globally resilient customer consent and preference framework?
• Do you have the appropriate technology infrastructure to centralize and manage user consent across channels and ecosystem partners?
• With the passing of CCPA/CDPA, is your team prepared for the new consumer privacy protection laws that went into effect on January 1st of this year?
• CCPA/CDPA puts consumers in full control of their personal data; from how it is collected, what is shared and how it is saved – is your team prepared to implement these changes?
• With the new CCPA/CDPA regulations that went into effect this year, is your consent management process up to date with the new regulations? Do you have a plan in place for your 1P data signal loss?