Tim Armstrong is the Founder and CEO of Flowcode, a QR code generator platform for DTC companies. He was the former President of Google Americas, where he built and led the platform from a SaaS search provider to one of the largest ad businesses in the world. Tim was also the Chairman and CEO of AOL, where he helped establish the site as a content company before selling it to Verizon for $4.4 billion. During his time at AOL, he was named by Fortune magazine as one of the 40 Under 40.
The digital landscape is constantly evolving, and brands must adapt to new trends and regulations in advertising and data collection. Consumer relationships, engagement, and trust remain at the core of these rapid developments. So how can you optimize first-party data to keep consumers top of mind?
Advertising has become commoditized, and brands are exchanging first-party data with competitive companies, consequently undermining brand and customer value. Instead, Tim Armstrong says to regain control of consumer data by identifying its use and location. Understanding this information allows you to monitor real-time traffic on your ads or marketing campaigns and interact with your audience to foster transparent relationships and deliver value.
In today’s episode of The Digital Deep Dive, Aaron Conant invites Tim Armstrong, Founder and CEO of Flowcode, to speak about how brands can provide consumer value in the volatile digital ecosystem. Tim also addresses the multi-touch attribution model’s potential, AI’s impact on digital business, and how to navigate regulatory compliance during data collection.
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