Protect Your Brand Health with Full-Funnel Media
Feb 8, 2023 6:00 PM - 8:30 PM CST
In a potentially disruptive economic environment for marketers, long-term brand health and share of voice need to remain top priority. How do you run a media channel and embrace a performance mindset that holds every dollar accountable?
While some marketers will opt to cut upper funnel dollars, it’s the investment where true transformation happens and leads to overall growth and brand strength.
DAC enlisted Forrester to conduct a study on why full-funnel media is the key to marketing resiliently during disruptive times and beyond. They’ll share report findings like how 85% of global marketers are adjusting strategies to prepare for economic uncertainty, and more!
DAC is a leading international marketing agency helping brands connect with customers from the enterprise level right down to hyper-local moments since 1972.
Connect with DAC
Managing Director, US Central and Southern Regions at DAC
With more than 20 years of digital marketing experience — 10 of which were spent developing agency operational structures, service design and go-to-market strategies — Mike’s track record reads like a who’s who of American companies, including Coca-Cola, General Motors, Nike and Disney.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior VP, Digital Media at DAC
Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives.
Managing Director, US Central and Southern Regions at DAC
With more than 20 years of digital marketing experience — 10 of which were spent developing agency operational structures, service design and go-to-market strategies — Mike’s track record reads like a who’s who of American companies, including Coca-Cola, General Motors, Nike and Disney.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior VP, Digital Media at DAC
Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives.
