Winning in 2021 with Marketplaces - eCommerce is so 2020

March 29, 2021  |  3:30 PM – 4:30 PM EST

Summary

The marketplace model is behind the exponential growth of some of the world’s largest and most successful eCommerce giants; driven by consumers seeking greater selection, convenience, and competitive pricing. In this new era of eCommerce, leading retailers and brands are rising to the challenge and launching enterprise marketplaces of their own to deliver on customers’ rising expectations while driving growth for their business.

Join industry experts from Deloitte Digital and Mirakl to discuss the rise of enterprise marketplaces, how they measured up against first-party eCommerce in 2020, and what the implications are for your business.

Discussion Around Key Findings

Mirakl released a report on March 3rd titled the Enterprise Marketplace Index, featuring comprehensive analysis of third-party marketplace data. This report will be available for all attendees.

  • Amidst an unprecedented acceleration of digital transformation, marketplace growth far outpaced even the outsized growth rate of eCommerce. The 81% growth in marketplace GMV was carried by a spike in marketplace purchases of 106%. This order surge is a strong indication that these retailers are cementing their reputations as true shopping destinations.
  • Marketplaces generated 34% more traffic for retailers.
  • To meet shopper needs, marketplace product assortment grew by 32%, giving rise to an even larger gain in overall GMV of 81%.

Event Partners


     

Registration is free - you won’t want to miss this powerful discussion!

This event is co-hosted by Deloitte Digital, Mirakl and BWG Connect.

Guest Speakers

Bobby Stephens

Principal at Deloitte Digital

Bobby is a Principal at Deloitte Digital with nearly 20 years of consulting, operations, and start-up experience in the US and abroad. Bobby focuses on helping retail and consumer clients identify innovative ways to acquire and retain customers across loyalty, commerce, mobile app, digital marketing, and in-store platforms. Most recently, Bobby used human-centered design to architect the strategy and rollout of a Loyalty program at a regional convenience store chain. In 2012, Bobby co-founded and led Bucketfeet, a VC-backed global omni-channel retail startup.

Adrien Nussenbaum

Co-founder and U.S. CEO, Mirakl

Adrien is co-founder and U.S. CEO of Mirakl, the global leader in online marketplace solutions. Since graduating from HEC Paris in 2001, Adrien's career has been focused on innovation, entrepreneurship and disruption. His background in corporate finance and management consulting has allowed him to support top Fortune 1000 companies in their strategic growth and transformation initiatives, including creating and leading FNAC's marketplace from 2008 to 2011. A serial digital entrepreneur, Adrien has always been driven by the desire to invent tomorrow's economy: All Instant, a NY based Instant Messaging platform sold in 2003 and SplitGames an online video games marketplace sold to FNAC in 2008. Along with co-founder Philippe Corrot, Adrien has built and led winning teams across the globe, created hundreds of jobs, and generated billions in sales for customers. Outside of the office, Adrien enjoys spending time with his wife and two daughters exploring their new hometown of Cambridge, MA. But don't think you'll catch him trading bouillabaisse for New England clam chowder any time soon.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

March 29, 2021  |  3:30 PM - 4:30 PM EST

Event format

Roundtable Layout
Featuring 20+ Industry Leaders , where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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