Why A Customer-Centric Design Approach is Critical For Brand Success

August 12, 2020 | 2:00 PM – 3:00 PM EST

       



Summary:

Customer-centric design is more than a process to be implemented, it is a catalyst to help drive change. Now more than ever, we as consumers, have a front-row seat to how certain brands are making strides to prioritize their customers first to reflect empathy and support in a time of uncertainty.

Ansira, Adobe, and BWG Connect invites you to join an interactive conversation, hearing from your peers' innovative new ways to connect, solve problems, and improve the overall customer experience.

Discussion Topics:

  • Defining customer-centric design
  • Identifying the challenges- organizational alignment, mindset, and resources
  • Establishing perspective for what drives success
  • Building an integrated team 
  • How to leverage data and technology in your customer experience strategy

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Ansira, Adobe, and BWG Connect.

Guest Speakers

Amanda Goodwin

SVP, Head of Experience Design at Ansira

Amanda leads Ansira’s Experience Design team in the agency-wide integration and innovation of solutions which prioritize the quality of experiences crafted based on the needs and context of people. She is charged with rethinking and implementing client solutions to provide a differentiated value to customers, partners, and employees, while bringing together cross-functional specialists to deliver iterative and measurable experiences. Amanda’s customer-first approach has driven her vast experience in designing, launching, and overseeing programs that bridge data, analytics, technology, purposeful content, creative, and experience design.

Guest Speakers

Sukumar Muthya

SVP, Marketing Technology at Ansira

As the head of Ansira’s marketing technology team, Sukumar leads customer engagements, technology strategy, and roadmap implementation for clients to select a best-of-breed technology that delivers the greatest results for their business. He has served as trusted advisor to clients in verticals such as retail, consumer packaged goods (CPG), financial services, hospitality, entertainment, technology, automotive, and manufacturing.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Space is limited! Provide your information below and we will be in touch.

Event Information

August 12, 2020 2:00 PM - 3:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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