Why A Customer-Centric Design Approach is Critical For Brand Success
August 12, 2020 | 2:00 PM – 3:00 PM EST
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Customer-centric design is more than a process to be implemented, it is a catalyst to help drive change. Now more than ever, we as consumers, have a front-row seat to how certain brands are making strides to prioritize their customers first to reflect empathy and support in a time of uncertainty.
Ansira, Adobe, and BWG Connect invites you to join an interactive conversation, hearing from your peers' innovative new ways to connect, solve problems, and improve the overall customer experience.
| There is no cost to join. There are no Sales Pitches or Presentations. This event is co-hosted by Ansira, Adobe, and BWG Connect. |
SVP, Head of Experience Design at Ansira
Amanda leads Ansira’s Experience Design team in the agency-wide integration and innovation of solutions which prioritize the quality of experiences crafted based on the needs and context of people. She is charged with rethinking and implementing client solutions to provide a differentiated value to customers, partners, and employees, while bringing together cross-functional specialists to deliver iterative and measurable experiences. Amanda’s customer-first approach has driven her vast experience in designing, launching, and overseeing programs that bridge data, analytics, technology, purposeful content, creative, and experience design.
SVP, Marketing Technology at Ansira
As the head of Ansira’s marketing technology team, Sukumar leads customer engagements, technology strategy, and roadmap implementation for clients to select a best-of-breed technology that delivers the greatest results for their business. He has served as trusted advisor to clients in verticals such as retail, consumer packaged goods (CPG), financial services, hospitality, entertainment, technology, automotive, and manufacturing.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
