TikTok Advertising 101: 
Best Practices for Content & ROAS

October 28, 2020 | 1:00 PM – 2:00 PM EST


TikTok has quickly become one of the top social media apps on a global scale and advertisers still have a long way to go when it comes to effectively leveraging the platform for customer engagement / acquisition.

Join other digital marketers, content experts and also a senior member from the TikTok team to discuss content optimization, best practices & digital marketing tactics that are proven to boost your ROAS when leveraging TikTok as an advertising channel.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect, Cohley and TikTok.

Discussion Topics

  • Early success stories from brands advertising on TikTok - what stands out? 
  • Creative development strategies for advertisers leveraging TikTok.
  • What we know around best practices & challenges for digital marketers re: TikTok advertising.
  • How to build enterprise buy-in for testing the platform.
  • What are advertisers doing to maximize performance of TikTok today?

Event Partners


Guest Speakers

Tom Logan

Co-Founder & CEO at Cohley

Cohley’s aim is to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost.

Oliver Silzer

Manager, Strategic Partnerships at TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Provide your information below and we will be in touch.

Event Information

October 28, 2020  |  1:00 PM - 2:00 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram