The Future of Google Shopping: Driving Performance At Scale

October 27, 2020 | 4:00 PM – 5:00 PM EST


BWG Connect invites you to participate in a candid interactive industry discussion. Hear from your peers best practices for diving performance at scale and optimizing strategies around the Google ecosystem.

There is no cost to join. There are no Sales Pitches or Presentations. This event is co-hosted by Adlucent, Google, and BWG Connect.

Discussion Topics

  • Optimizing automation - How to gain a competitive advantage in your search & shopping ads
  • Leverage automation in Google ads - Examples of retail implementation
  • Scaling ecommerce performance - What are the optimal bidding strategies
  • Measuring success through the right KPI's
  • How to quickly learn and pivot your performance ad programs in a volatile retail landscape
  • Strategic and tactical ways to attract new customers - Earning repeat business

Event Partners


Guest Speakers

John Liu

Senior Director of Strategy at Adlucent

John Liu is the Senior Director of Strategy at Adlucent, Google's largest shopping agency and top performance digital agency for retailers. He is an experienced digital marketer who has designed and implemented successful campaigns across multiple verticals, from retail to tech to gaming. His marketing philosophy is rooted in driving real, measurable success for campaigns with any objective - brand awareness, targeted site traffic, user acquisition, leads, or sales. John's focus is on using data to understand user behavior and segmentation, informing brand and creative strategy applicable across the entire marketing ecosystem.

Nicolas Darveau-Garneau

Chief Evangelist at Google

Nicolas Darveau-Garneau is Google’s Chief Search Evangelist, working with their most sophisticated advertisers to help them improve the profitability of their marketing investment. Nick oversees Google’s global evangelist team, and previously led their search specialist and performance sales teams. An Internet entrepreneur since 1995, Nick was part of the founding team of; was the co-founder of four Internet companies (,,, and Fanhood) and has advised many companies like, SommSelect, Poka, and Idilia. Prior to that, he was a top management consultant at McKinsey & Co., and a senior equity analyst at Sanford C. Bernstein.

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Provide your information below and we will be in touch.

Event Information

October 27, 2020  |  4:00 PM - 5:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives where everyone can ask questions and learn from peers
On-Topic Discussions
Majority of the time engaging attendees around key topics
Make Connections
Interested in learning more? We can facilitate opportunities to connect after the session.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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