The D3 Methodology

Transformative Marketing for Driving Growth

September 22, 2020 | 2:00 PM – 3:00 PM EST

Summary

Without question, the role of CMO has changed more drastically than any other C-Suite position over the past decade. Today, B2B CMOs own a revenue target, and by 2025, we expect every enterprise B2B CMO to carry a percentage of sourced revenue and responsibility for reporting on the return on marketing investment (ROMI) to achieve that revenue. Additionally, B2B buyers are more demanding, sophisticated and digitally savvy than ever, making demand generation increasingly complex and challenging.
 
B2B marketing teams are under pressure to meet the internal demands of being a growth engine for the organization while developing buyer-centric demand generation programs. In order to achieve these objectives, marketing leaders need a methodology for developing an always-on revenue engine as well as a roadmap they can follow to bring this vision to life.
 
DemandGen, Adobe, and BWG Connect invite you to an interactive roundtable discussing key trends in B2B marketing, foundational elements of an effective marketing engine, pressing questions asked of marketers today and practical insights that leaders can use to transform their business!

Discussion Topics

  • Lifecycle - Developing a holistic marketing engine across Demand Creation, Demand Management, and Demand Expansion
  • Alignment - Creating tight integration between Sales, Marketing, and Customer Service so your revenue engine is firing on all cylinders
  • Technology – Building the stack required to bring your revenue engine to life
  • People - Structuring your organization and developing the strategic, technical, and operational skills required to drive revenue
  • Data - Creating and maintaining a clean, actionable database at the foundation of your revenue generation initiatives
  • Analytics - Establishing KPIs and proving marketing’s impact to the business

Event Partners


There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by DemandGen, Adobe, and BWG Connect.

Guest Speakers

Carlos Hidalgo

Chief Strategy Officer at DemandGen

Carlos Hidalgo is the Chief Strategy Officer for DemandGen International. In his role, Hidalgo leads the development of innovative strategies that enable DemandGen clients to create sustainable growth and drive revenue.

Carlos has over 25 years of experience working with B2B large enterprises to start-up organizations in delivering growth strategies and programs as well as leadership coaching.

Carlos is widely recognized for his expertise in B2B change management strategies, marketing, sales, content and demand generation and is also international speaker on how organizations need to transform in order to drive innovation and growth.

Carlos is the author of Driving Demand, which is ranked as a top 5 marketing book of all time by Book Authority and also The UnAmerican Dream, which was released in 2019.

Carlos has won numerous awards and has named to some of the most prestigious leadership lists in the industry including the SLMA Sales Lead Management and the most Influential in B2B Marketing by Onalytica.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Space is limited! Provide your information below and we will be in touch.

Event Information

September 22, 2020  |  2:00 PM - 3:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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