Without question, the role of CMO has changed more drastically than any other C-Suite position over the past decade. Today, B2B CMOs own a revenue target, and by 2025, we expect every enterprise B2B CMO to carry a percentage of sourced revenue and responsibility for reporting on the return on marketing investment (ROMI) to achieve that revenue. Additionally, B2B buyers are more demanding, sophisticated and digitally savvy than ever, making demand generation increasingly complex and challenging.
B2B marketing teams are under pressure to meet the internal demands of being a growth engine for the organization while developing buyer-centric demand generation programs. In order to achieve these objectives, marketing leaders need a methodology for developing an always-on revenue engine as well as a roadmap they can follow to bring this vision to life.
DemandGen, Adobe, and BWG Connect invite you to an interactive roundtable discussing key trends in B2B marketing, foundational elements of an effective marketing engine, pressing questions asked of marketers today and practical insights that leaders can use to transform their business!
|There is no cost to join. There are no Sales Pitches or Presentations. |
This event is co-hosted by DemandGen, Adobe, and BWG Connect.
Chief Strategy Officer at DemandGen
Carlos Hidalgo is the Chief Strategy Officer for DemandGen International. In his role, Hidalgo leads the development of innovative strategies that enable DemandGen clients to create sustainable growth and drive revenue.
Carlos has over 25 years of experience working with B2B large enterprises to start-up organizations in delivering growth strategies and programs as well as leadership coaching.
Carlos is widely recognized for his expertise in B2B change management strategies, marketing, sales, content and demand generation and is also international speaker on how organizations need to transform in order to drive innovation and growth.
Carlos is the author of Driving Demand, which is ranked as a top 5 marketing book of all time by Book Authority and also The UnAmerican Dream, which was released in 2019.
Carlos has won numerous awards and has named to some of the most prestigious leadership lists in the industry including the SLMA Sales Lead Management and the most Influential in B2B Marketing by Onalytica.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.