Summary

Without question, the role of CMO has changed more drastically than any other C-Suite position over the past decade. Today, B2B CMOs own a revenue target, and by 2025, we expect every enterprise B2B CMO to carry a percentage of sourced revenue and responsibility for reporting on the return on marketing investment (ROMI) to achieve that revenue. Additionally, B2B buyers are more demanding, sophisticated and digitally savvy than ever, making demand generation increasingly complex and challenging.
 
B2B marketing teams are under pressure to meet the internal demands of being a growth engine for the organization while developing buyer-centric demand generation programs. In order to achieve these objectives, marketing leaders need a methodology for developing an always-on revenue engine as well as a roadmap they can follow to bring this vision to life.
 
DemandGen, Adobe, and BWG Connect invite you to an interactive roundtable discussing key trends in B2B marketing, foundational elements of an effective marketing engine, pressing questions asked of marketers today and practical insights that leaders can use to transform their business!

• Lifecycle - Developing a holistic marketing engine across Demand Creation, Demand Management, and Demand Expansion
• Alignment - Creating tight integration between Sales, Marketing, and Customer Service so your revenue engine is firing on all cylinders
• Technology – Building the stack required to bring your revenue engine to life
• People - Structuring your organization and developing the strategic, technical, and operational skills required to drive revenue
• Data - Creating and maintaining a clean, actionable database at the foundation of your revenue generation initiatives
• Analytics - Establishing KPIs and proving marketing’s impact to the business

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