Text Message Marketing Trends to Prepare for in 2021

February 18, 2021  |  2:30 PM – 3:30 PM EST

Summary

While 2020 was nothing like we expected, much of what we saw happening reflected marketing trends that have been bubbling under the surface—a shift toward more screens, accelerated e-commerce growth, and the need for digital innovation. In this session, we’re looking back at what we learned in 2020 and what mobile marketing trends you need to prepare for in 2021, as well as discuss how SMS has evolved from purely transactional to a two-way, conversational connection to consumers, why innovative marketers are prioritizing this channel, and how to create an effective SMS strategy to drive incremental revenue.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and Attentive.

Discussion Topics

  • Shifting your business goals & investments to adapt to increased mobile e-commerce adoption
  • Using SMS to deliver the most relevant and personalized content to consumers at the right time
  • Creating meaningful interactions with your most loyal customers
  • Driving revenue by creating a two-way conversational connection with your audience

Event Partner



Guest Speaker

Allison Kelly

Head of Growth Strategy at Attentive

Allison Kelly, Head of Growth Strategy at Attentive, is an expert in marketing technology & SMS strategy having worked across a number of leading marketing technology and eCommerce organizations over the last 9 years.

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

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Event Information

February 18, 2021  |  2:30 PM - 3:30 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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