Technology, Trust, and the Enduring Importance of a Personal Connection in Healthcare

April 13, 2021  |  2:00 PM – 3:00 PM EST

Summary

Technology has the opportunity to address many long time issues with healthcare including access and cost, but in order to be successful, the patient trust needs to be there first. Where are the biggest opportunities for virtual healthcare and how can healthcare providers deliver on a patient-first experience that provides not only convenience but also a level of care on par with in-person visits? To answer this question, Hero Digital surveyed 1,500 people about their expectations and sentiment when it comes to interacting with their healthcare providers. This recently-released study examines different types of virtual care to identify where virtual health makes sense — and where it does not.

BWG Connect, Adobe & Hero Digital invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Adobe, Hero Digital and BWG Connect.

Research Findings For Discussion

  • Telehealth adoption and openness surged over the past year with 83% of patients now saying they are willing to seek virtual care
  • Virtual healthcare is not a one-size-fits-all solution; patient openness must be considered in context of their specific needs
  • Nearly 70% of patients feel that they are able to receive more reliable care with in-person visits but are still open to telehealth
  • Across healthcare relationships, only about 50% of patients feel loyal to their regular providers

Event Partners


         

Guest Speakers

Kate Dalbey

Senior Vice President Client Services at Hero Digital

Hero Digital is a leading independent customer experience company founded in California at the intersection of business, design, and technology. Hero Digital works with the C-Suite of the Fortune 500 to drive transformational business growth through superior customer experiences that deliver brand and consumer value.

Thomas Swanson

Head of Industry Strategy & Marketing - Health & Life Sciences at Adobe

Director-level executive with 20+ years of experience in digital ecosystems, healthcare expert. Digital evangelist, change agent, sales enabler, marketing technologist, techno translator and team builder.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

April 13, 2021  |  2:00 PM - 3:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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