Whitney Gibson is a Partner, Chair, and eControl Attorney at Vorys eControl, an online seller enforcement team. In his role, Whitney integrates technology, data, and services to confront online sales control challenges. He also provides manufacturers with innovative approaches to protect and grow brands online. Whitney received his JD from the University of Cincinnati College of Law.
Blake Burrus is the CEO of Precision eControl, a technology and SaaS company that enables brands to thrive in the eCommerce age. As an experienced tech executive, analytics leader, investor, and advisor, he has held leading roles at companies such as Numerator, Quotient Technology Inc., and Nielsen. For the past two decades, Blake has cultivated a passion for innovation and building product platforms for marketing analytics.
With Q4 concluding, brands are looking to maximize growth in the coming year. But unauthorized resellers and various control regulations are hampering these efforts. So, how can you protect your brand and boost ROI?
Brand control experts Whitney Gibson and Blake Burrus advise partnering with brand protection analysts and data analytics technology teams to develop channel control strategies. These entail identifying an ideal go-to-market approach, establishing policies for unauthorized resellers, and measuring key data to optimize growth. By leveraging KPIs and advertising, marketing, and sales data, you can identify growth opportunities and target audiences through multiple channels to increase ROI.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he chats with Whitney Gibson of Vorys eControl and Blake Burrus of Precision eControl about brand control strategies to drive growth. Together, they discuss data analytics strategies for channel control, addressing channel disruptors to drive brand growth, and the ideal KPIs to maximize revenue.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Daren Garcia is a Partner and Brand Protection and eCommerce Attorney at Vorys eControl, an agency that helps brands grow their value and achieve online sales control both domestically and internationally.
As a partner at Vorys eControl for nearly two decades, Daren has worked with hundreds of brands and their sales, eCommerce, and marketing teams. He guides them in implementing solutions to minimize unauthorized sales and to control MAP violations and channel conflict.
Unauthorized sellers on marketplaces such as Amazon and Walmart compromise a brand’s value and undermine sales. But, with hundreds of resellers and few regulations in place to mitigate these sellers, it becomes increasingly difficult to maintain brand control. So, how can you protect your brand?
One of the most important things to consider when dealing with unauthorized sellers is that online platforms won’t remove them for you. It’s essential to establish a robust legal framework for defining and creating authorized selling channels for your brand. Once you’ve set clear guidelines for authorized selling, you can implement a Minimum Advertised Price (MAP) policy to ensure long run sales and brand protection.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Daren Garcia, Partner and Brand Protection and eCommerce Attorney at Vorys eControl, to discuss protecting your brand through online sales control. Daren shares how you can regain control over your brand, how to determine if a MAP policy is right for your brand, and some legal tips for handling unauthorized sellers on the marketplace.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
