Tom Logan

Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google. 

Here’s a glimpse of what you’ll learn:

In this episode…

There’s a demand for content now more than ever before, yet content is more expensive than ever. To help fulfill that need, some brands are turning toward off-brand, third-party content, while others are averse to giving up their brand control. Amidst this debate, Tom Logan shares advice and best practices for using content to grow your brand. 

Tom says that it’s crucial for brands to generate diverse, high-quality content from a variety of sources. But what’s most important is the ability to test and learn. Every single piece of content should be heavily decided on by using data because it’s much more consistent — and successful — than judging by a gut feeling. Data is the key to building an enduring brand. 

In this episode of The Digital Deep Dive, Aaron Conant is joined by Tom Logan, Co-founder and CEO of Cohley, to talk about on-brand and off-brand content generation and marketing. Tom discusses how one type of content can double your sales, why data is vital to your brand’s success, and why you shouldn’t rely on one specific channel. Plus, Tom guides brands through the strategies and changes they should be considering for the future. 

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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