Todd Hassenfelt

Todd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. 

Todd has also sold some of the top brands in the US to multiple channels, including C-store, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, he has published articles in publications including BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast.

Here’s a glimpse of what you’ll learn:

In this episode…

The pandemic has altered the trajectory of selling and marketing for brands. In the pandemic’s aftermath, consumers are transitioning back to in-store purchasing, yet online selling remains. So, how can you develop a strategy to meet these evolving demands?

Todd Hassenfelt urges brands not to disregard the digital shelf. Instead, you should compare and contrast both online and in-store selling options to gauge the customer journey effectively. With consumers buying from multiple brands and retailers in both settings, it’s essential to optimize your digital shelf to increase your online and in-store presence. By engaging your teams, you can build solutions to maximize your ROI and meet consumer needs. 

Tune in to this episode of The Digital Deep Dive as Aaron Conant talks with Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, about leveraging the capabilities of the digital shelf. Todd explains the major differences between the digital shelf and brick-and-mortar stores, how the digital shelf impacts offline stores, and strategies brands can use to leverage both online and in-store selling.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

 

Todd Hassenfelt

Todd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick and mortar and eCommerce channels, serving as a leader on both sales and marketing teams. 

Todd has also sold some of the top brands in the US to multiple channels including C-store, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, he has published articles in publications including BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast.

Here’s a glimpse of what you’ll learn:

In this episode…

Data sharing in eCommerce sales has become increasingly complex, with multiple sources to analyze and options to choose from. So, how can you determine the best course of action for performance and growth?

For starters, it’s useful to develop a data scoring system that allows you to evaluate market changes. With this framework in place, you can dictate the most valuable data source for your business goals. Another productive strategy is to collaborate and communicate with internal teams and departments to leverage opportunities and examine your data. Through teamwork and the right scoring system, you can establish the most effective data sharing option to meet your long-term growth objectives.

In today’s episode of The Digital Deep Dive, Aaron Conant joins Todd Hassenfelt, the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, to discuss the best methods for choosing data sharing options. Todd shares his tips for analyzing data sources, the importance of communication in data analytics, and how to optimize the customer experience.

Resources mentioned in this episode:

Sponsor for this episode...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.

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