Zac Garthe is a Founding Partner at Copernicus Law, a firm specializing in intellectual property, online enforcement, and litigation. As a former chemist turned lawyer, he focuses on intellectual property law with an emphasis on online enforcement and litigation. Zac is also the Chief Executive Officer at Sigil, Inc., a company that protects online prices for consumer brands in the omnichannel eCommerce space.
When it comes to patent infringements, court proceedings can be a long and arduous process, with many disputes remaining unresolved. So, how can you streamline the procedure and effectively manage violations by unauthorized sellers?
The Amazon Patent Evaluation Express (APEX) program offers a viable option to remove unauthorized listings. After filing a complaint, Amazon will procure an independent evaluator to assess the patent infringement. Both the brand and the seller must fill out a contract and agree to the proceeding, upon which Amazon will provide you with a patent attorney. According to Zac Garthe, only 15% of sellers will agree to the proceeding, with the majority yielding, prompting Amazon to remove their listing. With this program, brands can regain control of their patents in as few as four months.
In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Zac Garthe, Founding Partner at Copernicus Law, to discuss Amazon’s patent infringement program. Zac shares Amazon’s process for identifying violations, the benefits of leveraging this program, and tips for approaching legalized patent disputes.
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