Sean Lee is the Co-founder and President of Cincy Brands, a brand management platform that acquires and accelerates better-for-you consumer goods brands. In his role, he leads M&A, marketing, sales, and commercial functions for Cincy Brands and its portfolio companies. As a marketing executive, Sean has leadership experience in brand-building innovation, digital marketing, eCommerce, general management, and P&L ownership across diverse sectors and business environments. He founded Procter & Gamble’s Zevo brand by identifying the addressable market and product-to-market fit and launched it as a digitally-native brand.
When it comes to brand growth, revenue diversification is a profitable endeavor that allows you to acquire additional funds, sell your brand, or build your portfolio. So, what are some business models you can implement to diversify your revenue and scale effectively?
According to Sean Lee, there are two main business models to leverage based on individual brand goals. The first model involves acquiring multiple retail channels to mitigate losses and maximize brand value for potential sales. International expansion amplifies brand exposure but requires careful consideration of factors, including registration and translation. To optimize this model, it’s essential to establish international partnerships. By developing a personalized marketplace strategy, you can expand your reach and increase profits.
In today’s episode of The Digital Deep Dive, Aaron Conant chats with Sean Lee, Co-founder and President of Cincy Brands, about diversifying revenue to scale and optimize value. Sean discusses how brands can allocate their advertising costs, the benefits and drawbacks of international expansion, and advice for acquiring and distributing content.
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