Rohan Shah is the Co-founder and CRO at Extend, a company that allows merchants to offer extended warranties and protection plans as services. Extend’s technology supports a seamless customer experience by automating brand warranty and protection processes. As a technology entrepreneur, Rohan has spent over a decade scaling both startup and Fortune 500 software companies. Before co-founding Extend, he was the Senior Product Manager at BCG Digital Ventures and the Founder and CEO of WITHIN.
With the decline in consumer purchase rates, website traffic is decreasing, causing an increase in conversion costs. So, how can you engage customers to drive bottom-line growth?
Rohan Shah says that instead of creating additional website traffic, brands should focus on enhancing existing customer experiences. He recommends incorporating services such as extended warranties, protection plans, and subscriptions to generate brand affinity and customer relationships. Engaging with consumers on a personal level to solve post-purchase issues ensures customer lifetime value and drives profitability.
In today’s episode of The Digital Deep Dive, Aaron Conant welcomes Rohan Shah, Co-founder and CRO of Extend, to talk about innovative methods to increase profits. Rohan shares how brands should consider bottom-line growth, the benefits of extended warranties and protection plans, and strategies for building customer relationships.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to email@example.com or Tiffany@bwgconnect.com.