James Thomson is the Managing Partner at Equity Value Advisors, where he supports private equity and branded product leaders with due diligence and strategy consulting to accelerate equity value through eCommerce. He is a Board Member and Investor in Mamenta, Davinci Micro Fulfillment, and MAVI.io. Before his current roles, James was the Chief Strategy Officer at Buy Box Experts, a company that offers premium Amazon services to medium-sized and large-sized brands around the world to optimize and grow their businesses.
James continues to immerse himself in the world of Amazon issues. Before Buy Box, he served as the Business Head of Amazon Services — a division of Amazon responsible for recruiting 10s of 1000s of sellers annually to the marketplace. He also served as the First Account Manager for Fulfillment by Amazon (FBA). Before Amazon, James was a management consultant and banker.
When it comes to the eCommerce M&A (mergers and acquisitions) space, investing in Amazon aggregator brands can be profitable. Yet, these collectors often lack the strategies to manage and scale their companies effectively, resulting in debt and profit loss. So, how can you facilitate the aggregator business model to optimize your portfolio?
When acquiring a portfolio company, you must first develop an M&A strategy to maximize profit. This requires analyzing your portfolio and the price point to determine if the acquisition is right for you. When rebuilding a brand after purchase, it’s essential to recruit strong operational teams that understand Amazon’s policies and growth prospects. By strategically preparing for your investment and developing the appropriate standard operating procedures, you can leverage aggregators for your portfolio.
In this episode of The Digital Deep Dive, Aaron Conant talks with James Thomson, the Managing Partner at Equity Value Advisors, about the current Amazon aggregator market. James explains the requirements and challenges of the aggregator business model, strategies for optimizing your investment portfolio, and how to drive growth in acquired companies.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
James Thomson is the former Chief Strategy Officer at Buy Box Experts, a company that offers premium Amazon services to medium-sized and large-sized brands around the world to optimize and grow their businesses. While at Buy Box, James supported brand executives with issues of channel governance, branding governance, online growth strategies, and pricing standards. James continues to immerse himself in the world of Amazon issues.
Before Buy Box, James served as the Business Head of Amazon Services — a division of Amazon responsible for recruiting 10s of 1000s of sellers annually to the marketplace. He also served as the First Account Manager for Fulfillment by Amazon (FBA). Before Amazon, James was a management consultant and banker.
The emergence of Buy with Prime has created a competitive selling environment. Direct-to-consumer (DTC) brands that sell on Amazon Prime are outperforming those that use alternative platforms such as Shopify. So, how can you optimize your selling channel to serve your consumers better and compete with Amazon sellers?
It’s essential to offer your consumers the same shipping times they expect from Amazon. To achieve this, you must develop a long-term eCommerce strategy that maximizes your fulfillment networks and leverages quick and efficient delivery methods. By transitioning from third-party logistics companies (3PLs) to a more automated distribution system, you can successfully sell, fulfill, and deliver your products without relying on Amazon fulfillment.
In today’s episode of The Digital Deep Dive, Aaron Conant talks with James Thomson, former Chief Strategy Officer at Buy Box Experts, to discuss developing an eCommerce strategy to outperform your competitors. James shares how DTC brands can maximize their fulfillment centers to compete with Amazon Prime sellers, the challenge of using Buy with Prime, and how to optimize shipping to your consumers.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to aaron@bwgconnect.com or Tiffany@bwgconnect.com.
