Charlie Ninegar is the Vice President of Sales at Nixon, a brand that sells watches and accessories. He oversees all sales and business strategy implementation for Nixon’s market and serves in an advisory role on the Marketplace Steering Committee. Over the past 15 years, Charlie has gained experience integrating cutting-edge technologies and ensuring business continuity and consistent growth under challenging market conditions. He is also a speaker at conferences on topics including "The Future of eCommerce and How You Can Help Your Brand Prepare," "Competing In A Marketplace-Heavy World (And Still Maintaining Margin)," and "Preparing your Amazon Strategy for Long-term Success."
Digital and consumer marketing are rapidly evolving, and brands must find new methods to secure conversions and customer acquisitions. So, what is the best strategy for brand awareness?
High-growth digital brands should leverage a multi-channel strategy to reach more customers. Executing this approach requires establishing the most popular retailers among your consumers and understanding their buying habits. It’s also important to determine which channels are the best fit for your brand so you can create a lasting impression.
In this episode of The Digital Deep Dive, Aaron Conant sits down with Charlie Ninegar, Vice President of Sales at Nixon, to talk about multi-channel strategies for your brand. Charlie discusses what brands should consider when using multiple channels, the importance of a holistic brand marketing strategy, and how to launch a new brand.
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