Mark Lotman is the Co-founder and COO of Monocle, which creates AI-powered customer incentives for businesses. After developing product strategies and pricing and fostering customer engagement at Stripe and McKinsey & Company, Mark founded Monocle to optimize incentives.
Noam Szpiro is the Co-founder and CEO of Monocle, where he leverages his experience as an engineering manager and director at Lyft and Instacart. Noam is also the former Co-founder of Interviews.tech, a marketplace for mock interviews with tech companies that he sold in 2022.
Customer incentives are gaining significant traction in the eCommerce space, with brands offering exclusive deals to drive conversions. Yet with customer acquisition costs rising, discounts have become costly, so brands must be strategic with their offerings to maintain profitability. How can you optimize your incentive programs?
Customer engagement experts Mark Lotman and Noam Szpiro leverage causal AI to personalize customer discounts and incentives. This analyzes key customer behaviors, preferences, and engagement rates to determine ideal offerings. Personalizing incentives based on how customers interact with your brand allows you to identify the offers’ incremental value so you can drive conversions and increase lifetime value. You can also utilize A/B testing to establish ideal discounts that boost profitability and ROI.
In this episode of The Digital Deep Dive, Aaron Conant chats with Mark Lotman and Noam Szpiro of Monocle about how to leverage customer incentives to drive conversions while maintaining profitability. Together, they discuss how to integrate Monocle into email, SMS, and direct mail campaigns, customer personalization trends, and their recommended software platforms.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.
Adam Epstein is the Co-founder and CEO of Gigi, which helps brands and agencies buy and measure Amazon Streaming TV ads. As a technology entrepreneur and executive, he has experience in SaaS, business and corporate development, sales, operations, strategy, partnerships, and product management. Before Gigi, Adam was the Co-president and VP of Growth at Perpetua, a growth infrastructure software for eCommerce.
The Amazon advertising space is evolving constantly, with budgets for on-site sponsored ads plateauing. Streaming TV has emerged as a profitable advertising channel integrated with Amazon Marketing Cloud. With streaming TV still in its infancy, how can you evaluate if it’s right for your business, and how can you incorporate it into your existing Amazon ads strategy?
As a pioneer of Amazon Streaming TV ads, Adam Epstein has advised brands and agencies on this imminent channel, emphasizing that it’s not for everyone. Smaller brands that invest less than $250,000 a month on sponsored ads should consider investing more to build awareness before diversifying to streaming TV. For brands that have exhausted their sponsored ads spend, Adam suggests investing 10% of their total Amazon ad budget into streaming TV to generate a broader reach. Once you’ve obtained exposure on streaming TV, you can allocate your budget evenly across all Amazon ad channels and even leverage Amazon’s partnerships with other streaming platforms like Disney+ and Hulu.
In today’s episode of The Digital Deep Dive, Aaron Conant chats with Adam Epstein, the Co-founder and CEO of Gigi, about the emerging potential of Amazon Streaming TV ads. Adam talks about its seamless integration into other Amazon advertising channels, its potential to become table stakes for brands, and how to leverage its profitable opportunities.
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to Aaron@bwgconnect.com or Tiffany@bwgconnect.com.