Seller Fulfilled Prime Deep Dive With Matt Snyder

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Seller Fulfilled Prime Deep Dive With Matt Snyder

Matt Snyder

Matt Snyder is the Founder and CEO of Brands Excel, where he helps brands scale on Amazon. As a revenue generator, he has over 15 years of experience growing DTC, B2C, and B2B companies within the eCommerce space and Amazon’s marketplace. Matt focuses on building long-term growth by developing alternative sales channels and product lines that complement overarching omnichannel strategies. Before Brands Excel, he was the Vice President of Online Retail at Vari.



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Here’s a glimpse of what you’ll learn:

  • [1:03] Matt Snyder’s trajectory from managing’s eCommerce accounts to becoming immersed in Seller Fulfilled Prime
  • [8:26] Why Amazon reinstated the Seller Fulfilled Prime program and how it benefits sellers
  • [16:16] What are the requirements for Amazon's SFP program
  • [19:09] How SFP reduces inventory costs
  • [26:42] Profitable Seller Fulfilled Prime strategies
  • [29:24] The impact of shipping control on customer experience, returns, and damage rates
  • [32:35] How Amazon Marketing Cloud and AI will influence eCommerce marketing

In this episode…

With eCommerce competition intensifying, brands are scrambling to fulfill customer requests and manage inventory costs. How can Amazon’s Seller Fulfilled Prime enable operational and cost efficiency?

Seasoned eCommerce leader Matt Snyder leverages SFP in his business to streamline logistics, reduce costs, and improve the customer experience. Before investing in this fulfillment method, conduct a self-audit to ensure SFP aligns with your product types and business model. Seller Fulfilled Prime requires brands to meet specific performance metrics, including 93% on-time deliveries and precise product tracking, to maintain Prime status and customer trust. Matt suggests cultivating partnerships with SFP 3PL partners to manage logistics and complex fulfillment requirements.

Tune in to the latest installment of The Digital Deep Dive as Aaron Conant meets with Matt Snyder, the Founder and CEO of Brands Excel, who shares the ins and outs of Seller Fulfilled Prime. Matt explains the impact of Amazon Marketing Cloud and AI on future eCommerce strategies, how to maintain profitability with SFP, and the benefits of inventory control.

Resources mentioned in this episode:

Quotable Moments:

  • "Seller Fulfilled Prime is not just another added cost; it's an investment towards greater profitability and control over your inventory." 
  • "Amazon is evolving, and we as brands need to evolve our strategies accordingly to stay competitive." 
  • "It's not about letting AI control your business; it's about using AI to gain insights and make better strategic decisions." 
  • "The right SFP strategy could mean the difference between staying stagnant and experiencing exponential eCommerce growth." 
  • "You don't have to be at the mercy of Amazon's storage limits; Seller Fulfilled Prime can offer a powerful alternative for the right brands." 

Action Steps:

  1. Conduct an internal audit to see if your product catalog aligns with SFP requirements: This step builds a strong foundation for considering the SFP program by assessing product value, seasonal demand, and variation complexity.
  2. Partner with a reputable 3PL service that supports Seller Fulfilled Prime: Leveraging a 3PL service experienced in SFP can mitigate logistical challenges and set you up for success. 
  3. Perform a cost-benefit analysis before transitioning to SFP: Analyses help brands understand potential savings and the true impact on profitability.
  4. Experiment with SFP on a small scale before fully committing: Trials with select products allow brands to mitigate risk and gather valuable insights.
  5. Explore and train on Amazon Marketing Cloud to understand your customer funnel better: Learning to use AMC can help brands pinpoint effective strategies.

About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.

We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.

If you are interested in getting involved with any of our current or past events, you can find them here. If you are looking for help & would like to set up some time to chat with our team, you can schedule a time or reach out directly to or


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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