Reimagining the Digital Member Experience from Recruitment to Adoption

January 26, 2021  |  2:30 PM – 3:30 PM EST


An improved experience has become something of a buzzword in healthcare today. But health plan leaders know this concept is key to winning and retaining business in a crowded market. So what does a positive experience actually look like—and how can you ensure your digital strategy delivers when it comes to better satisfaction, benefits utilization, and brand loyalty?

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Wellframe and BWG Connect.

Discussion Topics

  • How to market to your members in a digitally focused and multi-channel world while standing out from your competition
  • How to make your campaigns member-centric
  • Tools and strategies for building, launching, and measuring campaigns to your members from recruitment to adoption
  • How health plans can better guide members to their digital assets, like telehealth, wellness programs and care management support
  • Actionable first-steps to strengthen your plan’s member experience in the new year

Event Partner

Guest Speakers

Jana Del Valle

Digital Marketing Manager, Blue Cross Blue Shield Kansas City

Jana Del Valle is a Digital Marketing Manager for Blue Cross and Blue Shield of Kansas City (Blue KC). She manages the company’s email and mobile messaging campaigns across various customer segments to support the services, benefits, and resources offered by the plan.

Jana has been with Blue KC for 16 years, beginning in the Operations division-leading member communications, before transitioning to Marketing. Jana has regularly given back to the Kansas City community, serving as a volunteer for local organizations including the ALS Association, American Heart Association, Court Appointed Special Advocates (CASA), Kansas City Healthcare Communicators Society and the Public Relations Society of America.

She holds a Master of Science in Management from Baker University and earned a Bachelor of Arts in Liberal Arts from the University of Kansas.

Erin Clark

Member Marketing Manager, Wellframe

Erin joined the Wellframe team as the member marketing manager back in March 2020. She works with Wellframe's health plan customers to develop and launch marketing strategies that support member recruitment onto the platform. Erin has worked in communications and marketing for the past 8 years across several industries. She moved to the Boston area 8 years ago, enjoys playing trivia with friends, and will never say no to macaroni and cheese.

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Provide your information below and we will be in touch.

Event Information

January 26, 2021  |  2:30 PM - 3:30 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
About Wellframe:
Wellframe strategically partners with health plans nationwide to reimagine the relationship between plans and members. Our digital health management solutions for care management and advocacy enable a level of care and support that empowers people and organizations to achieve their best. By combining innovative solutions, strategic partnership, and passionate conviction, Wellframe creates measurable impact on lives, at scale.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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