Q4 Digital Optimization Forum

October 13, 2020 | 1:00 PM – 5:00 PM EST

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The Exclusive Virtual Event for Senior eCommerce and Digital Leaders from Brands, Manufacturers & Retailers

The BWG Connect Q4 Digital Optimization Forum is back by popular demand! We've taken our knowledge of virtual events and combined it with our content-packed full day events in NYC to create a virtual forum that will bring together senior eCommerce & digital focused professionals from all over the map. 

BWG prides itself on delivering the highest quality content, providing actionable insights and enabling attendees to make meaningful connections with other leaders in the space. Each session will be moderated by a BWG Connect professional to ensure that our panel sessions remain on topic and that we are answering key questions that the audience truly cares about.

We strive to create an immersive experience that allows direct interaction between the audience & panelists, even in this virtual setting. Each panel will last approximately 50 minutes and we will reserve time for the audience to send in live questions all throughout the day. There will be absolutely NO SALES PITCHES permitted by any of our speakers. All audience members will have access to introductions to any of the panelists and we're always open to making connections to others within our network as well.

Event Agenda

1:00pm - 1:50pm

Amazon Holiday Prep & Sales Expectations

This panel session will discuss updated expectations and tactics for handling key challenges for brands selling on Amazon that are specific to this very unique holiday season. Strategies will be shared around inventory planning, order fulfillment / logistics, Amazon Advertising, pricing & promotions, content & more.

2:00pm - 2:50pm

Best Practices for Content, Images, and Video on Amazon and Other Platforms

The content requirements for success on all of the marketplaces have changed significantly over the past 6 months. Join us for an in-depth discussion on best practices for creating the right forms of content for all of the top marketplaces that drive organic search, provide impactful information that is educational and informational, and deliver higher conversion rates.

3:00pm - 3:50pm

DTC eCommerce Website Sales & Conversion Strategies

This year has forced all business owners to re-evaluate their website strategy regardless of their original business model (B2B vs B2B2C vs B2C). Join us for a deep dive on the impact on everything from content and SEO to page load speed and website flow to checkout and payments including best practices, must do's and definitely don'ts.

4:00pm - 5:00pm

Enhancing your Brand Experience from Digital Marketing through Customer Acquisition

Creating an impactful customer experience has been a critical focus area for marketers & digitally focused professionals over the last couple of years, and those who do it well are seeing above average brand performance during these crazy times. This panel session will focus on improving the customer journey from top of funnel digital marketing tactics, increasing customer acquisition & implementing customer data and direct feedback to continue to make adjustments to your overall eCommerce & digital marketing strategy.

Keynote Speakers

Ricky Hernandez

Sr. Director, Sales and Merchandising, Ecommerce Channel at Avery Products Corporation

Emil Consuelo

Sr. Director of Digital Commerce at Kayser-Roth Corporation

Emina Zahirovic

Head of Payments, North America at HelloFresh

Mike Brinker

Principal at Deloitte Digital

David Cost

Vice President of eCommerce & Digital Marketing at Rainbow Shops

Dave Juron

Director e-Commerce Development/Sales Manager at Dietz and Watson

Rohan Shah

Founder & SVP of BD & Partnerships at Extend

John LeBaron

Chief Revenue Officer at Pattern

John Ghiorso

Founder & CEO at Orca Pacific | A MightyHive Company 

Josh Mendenhall

VP of Creative at Pattern

Ron Breakston

Head of eCommerce - North America at Godiva Chocolatier

Abbi Ice

Director Of Ecommerce Marketing at Hunter Fan Company

Vivian Chang

VP Growth, Clorox DTC at The Clorox Company 

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Sponsors

Register Today

October 13, 2020 | 1:00 PM – 5:00 PM EST

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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