Online marketplaces have dramatically disrupted the way people shop, changing traditional retail patterns and creating a new competitive landscape. Many brands are struggling to control their image, the sale and quality of their products in this digital age. This lack of control is resulting in channel conflict with brick-and-mortar channel partners, brand equity erosion, adverse consumer experience, negative reviews and lost sales.
A key to gaining control of online sales is understanding the new operating environment and the pitfalls of remaining idle. In this virtual discussion, Mark Leonard, General Counsel for Jelly Belly Candy Company, and Daren Garcia, partner at Vorys eControl, share business and legal strategies critical to controlling online marketplace sales to protect the consumer experience, preserve brand equity and improve both revenue and profit.
|There is no cost to join. There are no Sales Pitches.|
This event is co-hosted by BWG Connect and Vorys eControl.
Partner at Vorys eControl
Daren is a partner in Vorys eControl. His practice is focused on protecting companies’ brand value by helping them to control their online sales.
General Counsel at Jelly Belly
Mark is responsible for all company litigation and all legal matters related to intellectual property, e-commerce, inbound and outbound licensing, marketing, international distributors, and ingredient and packaging regulatory compliance.
Co-Founder at BWG Connect
Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 200 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.