Protection and Growth Strategies for CPG Brands in the Age of eCommerce

September 18, 2020 | 1:00 PM – 2:00 PM EST

Summary

Online marketplaces have dramatically disrupted the way people shop, changing traditional retail patterns and creating a new competitive landscape. Many brands are struggling to control their image, the sale and quality of their products in this digital age. This lack of control is resulting in channel conflict with brick-and-mortar channel partners, brand equity erosion, adverse consumer experience, negative reviews and lost sales.

 A key to gaining control of online sales is understanding the new operating environment and the pitfalls of remaining idle. In this virtual discussion, Mark Leonard, General Counsel for Jelly Belly Candy Company, and Daren Garcia, partner at Vorys eControl, share business and legal strategies critical to controlling online marketplace sales to protect the consumer experience, preserve brand equity and improve both revenue and profit.

There is no cost to join. There are no Sales Pitches.

This event is co-hosted by BWG Connect and Vorys eControl.

Discussion Topics

  • eCommerce Market Trends and Dynamics
  • Today’s challenges for CPG brands
  • Holistic channel control strategies
  • How to build consensus and enterprise buy-in
  • Key lessons learned from the ongoing struggle for control of online marketplace sales

Event Partner



Guest Speakers

Daren Garcia

Partner at Vorys eControl

Daren is a partner in Vorys eControl. His practice is focused on protecting companies’ brand value by helping them to control their online sales.

Mark Leonard

General Counsel at Jelly Belly

Mark is responsible for all company litigation and all legal matters related to intellectual property, e-commerce, inbound and outbound licensing, marketing, international distributors, and ingredient and packaging regulatory compliance.

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 200 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Please provide your information below and we will be in touch.

Event Information

September 18, 2020  |  1:30 PM - 2:30 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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