Protection and Growth Strategies for Beauty & Personal Care Brands in the eCommerce Age

August 18, 2020 | 1:30 PM – 2:30 PM EST


This discussion will provide a detailed overview of strategies for Beauty & Personal Care companies seeking to protect their brands on online marketplaces while simultaneously growing overall sales in a profitable manner. We will be joined by Dan Shorts of Church & Dwight who will discuss certain steps his company has taken to achieve these goals.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and Vorys eControl.

Discussion Topics

  • The importance of eControl in the beauty and personal care category from the practitioner’s
    point of view
  • Leveraging a data-driven approach to determine the financial impact of unauthorized sellers on
    your online sales & brand equity
  • Actionable insights on maintaining control of eCommerce channels & cleaning up distribution
  • Developing an unauthorized seller enforcementprogram that legally protects your brand from
    unauthorized resellers across any marketplace
  • Holistic eCommerce channel control strategies for cleaning up the marketplaces and diagnosing
    key issues disrupting your digital strategy

Event Partner

Guest Speakers

Daren Garcia

Partner at Vorys eControl

Daren is a partner in Vorys eControl. His practice is focused on protecting companies’ brand value by helping them to control their online sales.

Colleen Devanney

Partner at Vorys eControl

Colleen is a partner in the Vorys Cincinnati office. Her practice focuses on counseling businesses on issues related to e-commerce and online brand protection. She is also the office chair of her firm’s Women’s Network, which is focused on the development, retention, and advancement of women at the firm.

Dan Shorts

Sales Team Lead at Church & Dwight

Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Space is limited! Provide your information below and we will be in touch.

Event Information

August 18, 2020 1:30 PM - 2:30 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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