Protect and Grow Your Online Marketplace Sales in Europe

May 4, 2021  |  11:00 AM – 12:00 PM EST

Summary

Brands are grappling with how best to maintain lawful control over their online marketplace sales across Europe. As unauthorized sellers and channel conflict proliferate, business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused by the increasing shift to eCommerce is coming too quickly and the stakes are too high.

As brands operating in Europe are quickly realizing, uncontrolled and unauthorized online sales can materially impair growth through lost sales, cause significant brand equity erosion, and lead to a poor consumer experience inconsistent with their desired brand image.  Brands grappling with these challenges in Europe must also deal with a more complex legal environment and ensure that any actions they take are effective and compliant with applicable law.

In this webinar, eControl Global leaders Daren Garcia and Becket McGrath will discuss strategies for maintaining lawful online marketplace sales control in Europe that will enable brands to stop unauthorized sales and drive profitable growth on Amazon and beyond.

Vorys, Euclid Law, and BWG Connect invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Overview on the importance of eControl for brands & manufacturers that sell products in different European markets
  • Business strategies & fundamental foundations that can help prevent unauthorized sellers & mitigate risk with channel conflict
  • Strategies for long-term brand protection on a global scale
  • Consequences that are caused by lack of control on Amazon & alternative marketplaces

Event Partner


          

Guest Speakers

Becket McGrath

Partner at Euclid Law

Euclid Law - The Competition Law Firm - is an evolutionary step in EU and Competition law. With offices in London and Brussels, we provide the "magic without the circle"​: senior-led, strategic and non-conflicted advice.

Daren Garcia

Partner at Vorys eControl

Daren is a partner in Vorys eControl. His practice is focused on protecting companies’ brand value by helping them to control their online sales.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

May 4, 2021  |  11:00 AM - 12:00 PM EST

Event format

Roundtable Layout
Featuring 20+ Industry Leaders , where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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