TripAdvisor Plus will reduce TRIP’s reliance on Google. By tapping into its 463MM unique visitor traffic numbers, through the shopping funnel, TRIP will acquire subscribers cost-effectively, at a much lower CPA than its Google spend.
An extremely timely report focused on TripAdvisor’s recently launched Plus product. If you are looking for feedback on the adoption of Plus from the supply side or what estimates around potential consumer adoption trends could be, then you will want to check this out.
My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.