Aggregated total social media marketing budgets are expected to increase in 2021. Respondents indicated that social media marketing budgets will increase by 24.22% y/y in 2021 (on an aggregated dollar basis).
If you care on SNAP, PINS, FB or TWTR, you do not want to miss BWG’s recently conducted TikTok Focused Insight Report. It captures 46 responses from brands & agencies that are running campaigns on TikTok.
My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.