Programmatic budgets have decreased at a slower rate than the advertising market overall, but the drop it stillroughly 25%.
BWG Strategy is conducting our fifth iteration of our quarterly Trade Desk Focused Insight Report that will capture responses from 21 advertising agencies, adtech/martech consultants & TTD Partners.
The insight report provides both quantitative & qualitative feedback on The Trade Desk’s competitive positioning, sustainability of their growth momentum, their outlook within CTV/OTT, China & more.
My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.