35.1%
Respondents indicated that aggregated total social media marketing budgets are expected to grow 35.1% year-over-year in 2021, totaling $4.8B (up from $3.6B in 2020).
We captured responses from 70 global brands, agencies & social media marketing partners representing over $4B+ in social ad spend.
My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.
YTD return-on-ad-spend trends on Facebook/Instagram/Snapchat/Twitter/Pinterest - are ROAS trends maintaining, accelerating or declining?
Transaction volume growth in 2019 vs. 2018 w/ rationale behind changes
Views on the winners & losers across the ecosystem over the next 24 months (Zillow, Opendoor, Offerpad, Redfin) - who is best positioned for growth?