Respondents indicated that social media marketing budgets are projected to grow 37% in 2021 reaching $7.19B up from $5.07B in 2020.
Another iteration of BWG Strategy’s Quarterly Social Media (Ad Spend) Report that captures responses from 94 leading brands, agencies & social media marketing partners, representing $7.1B+ in spend. Detailed views on the iOS 14.5 implications to social budget allocations by publishers, updates on y/y spend trends across FB/IG/TWTR/SNAP/PINS, outlook for spending heading into Q4’21 and more.
My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.