OOH Industry

Released Q4 2020

13 Pages

Format PDF

N: 17

Report Takeaway:


Respondent sentiment on Lamar Advertising’s positioning relative to their competitive positioning, ability to outperform the industry & overall execution has slightly improved over the last 12 months, increasing from a 6.78 out of 10 (on average) to a 6.92 out of 10 (on average).

Insights on:

This report captures responses from 15+ out of home industry executives (private OOH billboard operators, OOH ad agencies, industry consultants) and provide detailed feedback on the outlook for the industry in 2021.

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Off the shelf and custom surveys from a network of over 125,000+ senior 
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My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.


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