The group believes that the tailwinds propelling online dating app usage will continue to benefit both platforms over the next 12+ months.
BWG Strategy’s online dating platforms survey focuses on the central competition in the space between Match.com’s portfolio of platforms, and Bumble. Respondents include seven deep dives with directors and executives of dating apps other than Bumble or a Match platform, matchmakers, consultants, and Ad networks / Advertisers. They explore industry trends, brand performances, and expectations for the pace of paid subscriber adoption over the next couple of years.
My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.