27.27% of Respondents indicated that nobody would benefit from FB’s IDFA issues as they plan to maintain their spend on FB/IG.
In light of the upcoming IDFA changes, BWG is launching a Facebook IDFA Impact Focused Insight Report. We captured responses from 44 global brands, mobile ad networks, global agencies & Facebook Marketing Partners and the level of impact to FB spend.
My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.