DSP Industry Outlook

Released Q2 2021

30 Pages

Format PDF

N: 52

Report Takeaway:


On average, Respondents believe that the overall programmatic market will grow ~23% in FY’21 vs. FY’20.

Insights on:

BWG Strategy is conducting our quarterly Demand Side Platform Industry Outlook Insight Report that captures responses from 35+ ad tech executives (agencies, SSPs, consultants, publishers).

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What Are Insight Reports

Off the shelf and custom surveys from a network of over 125,000+ senior 
professionals and a proprietary database of over 1 million contacts.

My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.


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