DSP Industry

Released Q3 2021

16 Pages

Format PDF

N: 17

Report Takeaway:


Average Respondent sentiment on The Trade Desk’s positioning has slightly improved over the last 12 months, increasing from a 7.71 out of 10 (on average) to an 8.21 out of 10 (on average).

Insights on:

This report captures responses from 17 Ad Tech Ecosystem Executives [Publishers, Ad Agencies, Independent DSPs] on the current state and outlook for the broader programmatic and DSP landscape + specific commentary around The Trade Desk, Google DV360 & Viant/Adelphic. 

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My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.


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