We found a 24% YoY contraction of 2020 marketing budgets across 20 auto dealers and marketing professionals in our survey.
This report draws insights from a survey of 20 dealer groups in North America. We quantitatively track ad spend shifts among dealers across key platforms including TrueCar, Cars.com, CarGurus, and search/social channels. These insights are supported by qualitative feedback on leading platforms and relevant shifts over time.
My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.