Auto Digital Marketing

Released Q3 2020

39 Pages

Format PDF

N: 20

Report Takeaway:

24%

We found a 24% YoY contraction of 2020 marketing budgets across 20 auto dealers and marketing professionals in our survey.

Insights on:

This report draws insights from a survey of 20 dealer groups in North America. We quantitatively track ad spend shifts among dealers across key platforms including TrueCar, Cars.com, CarGurus, and search/social channels. These insights are supported by qualitative feedback on leading platforms and relevant shifts over time.

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What Are Insight Reports

Off the shelf and custom surveys from a network of over 125,000+ senior 
professionals and a proprietary database of over 1 million contacts.

My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.

- ANALYST AT A LEADING INSTITUTIONAL INVESTOR

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