Released Q2 2020

59 Pages

Format PDF

N: 43

Report Takeaway:


Average Respondent sentiment on Afterpay’s positioning relative to its overall value prop, ability to scale TPV, competitive moat, etc. has improved over the last 12 months, rising from a 5.78 out of 10 (on average) to a 7.61 out of 10 (on average).

Insights on:

This report captures detailed feedback from 43 merchants across categories that have implemented a BNPL solution at checkout. If you are looking for a deep dive on Afterpay’s positioning in the market, you are going to want to check this out.

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Off the shelf and custom surveys from a network of over 125,000+ senior 
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My utilization of BWG has certainly picked up during this period. You continue to do a great job with your value-add more apparent than ever in volatile times.


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