Path to Wellness - Driving Engagement with a Patient First Approach

A Conversation within Healthcare

July 9, 2020 | 1:00 PM – 2:00 PM EST



Summary:

BWG Connect invites you to participate in an interactive discussion with marketing leaders from across the healthcare industry for an educational and networking Virtual Roundtable.

Learn how to drive continuous patient engagement for lifetime value, catch the state of provider healthcare, and participate in an open Q&A with healthcare marketing leaders.

There is no cost to join. There are no Sales Pitches or Presentations. No Service Providers.

This event is co-hosted by BWG Connect, Adobe, Hileman Group, and Cleveland Clinic.

Discussion Topics:

  • Re-Engagement strategies to drive lifetime value - What is the data telling us and what are the right tools for implementation
  • TeleMed /TeleHealth - How is your data viewed & delivered
  • Playbook of best practices around crisis communications
  • Holistic look at the state of provider healthcare in COVID-19
  • How to keep your teams connected and effective while WFH
  • Innovating for the Future
  • Open "ask me anything" Q&A

Guest Speakers

Tom Hileman

President at Hileman Group

Tom leads an award-winning agency to deliver high-touch, data-driven marketing solutions for nationally ranked healthcare organizations. He applies more than 20 years of experience as a multi-industry expert in leveraging strategic insights for measurable engagement, business growth and success.

Sue Omori

Executive Director of Marketing Account Services at Cleveland Clinic

Sue manages fully integrated enterprise marketing plans, including robust advertising, digital marketing and community outreach tactics. She oversees all client marketing functions for Cleveland Clinic’s clinical institutes, Northeast Ohio community hospitals and family health centers.

Tom Swanson

Healthcare Industry Strategist at Adobe Systems

Tom brings a decade of experience in the healthcare industry to Adobe, as well as extensive experience in digital transformation. Tom’s role at Adobe includes positioning Adobe in the health and life sciences marketplace, providing thought leadership, enabling the field, and evangelizing the importance of transforming how consumers engage healthcare.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Space is limited! Provide your information below and we will be in touch.

Event Information

July 9, 2020 1:00 PM - 2:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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